Keyword Research

Find the keywords that actually convert

Most Google Ads failures start with bad keyword selection. Our research process is methodical, competitor-aware, and conversion-focused.

Why keyword research is foundational

We categorise keywords by buyer intent stage: awareness, consideration, and decision.

We identify what you should NOT be bidding on — often worth more than the positives.

Competitor gaps, seasonal trends, and emerging search terms before they spike in cost.

Geographic modifiers and long-tail phrases that convert at a fraction of head-term CPCs.

Master keyword spreadsheet with volume, CPC, and intent data

Keyword clustering into tightly themed ad groups

Negative keyword seed list (branded, informational, irrelevant)

Competitor keyword gap analysis

Recommended match type strategy per cluster

Monthly refresh of keyword data

We gather initial keyword seeds from your product, competitors, and Google Search Console.

AI-assisted keyword expansion across all match types and modifiers.

Keywords grouped into tight, logical ad groups for maximum Quality Score.

We rank clusters by expected ROI, competition level, and conversion probability.

Clean, actionable spreadsheet ready to import — with our full recommendations.

Request a free audit and we will include a preliminary keyword gap analysis.

The foundation of every successful campaign starts here.